The term “design language” refers to the theme that the car designers followed when designing a particular car, or range of cars.
Every car you see on the road today spent hundreds of hours being painstakingly designed by the world’s most skilled automotive designers before a single part of the car was created.
Most manufacturers want their cars to have a specific identity, something that is instantly recognisable when you see it on the road.
To achieve this they develop a design language to guide the look and feel of each model to ensure they all follow the same theme to maintain the overall brand identity.
BMW’s kidney-shaped front grille, Cadillac’s sharp edges, and Infiniti’s double-wave bonnet are all elements of their respective design languages.